Hello, Houston :)
We're a local, women-owned clothing line that represents the city we love, in fun and easy-wearing styles. We believe that city-branded clothing and accessories should be just as cute and stylish as they are functional and comfortable. Our designs are all original and hand-drawn, crafted on the highest quality materials.
We are The HTX Collection, we are Tara and Darby, and this is our story:
The HTX Collection began in early 2020 (pre-pandemic) simply as an idea. Darby, owner of a boutique fitness studio, Pure Barre The Heights, thought that letters of representation for our city and state, "H T X" would look super cute on a simple t-shirt or hat and sold in the retail section of her studio. Quality was super important to her, and something she knew her fitness studio manager and fashion DIY-er, Tara, was knowledgeable with.
The two creative and driven partners came together to brainstorm, and eventually start the design journey of The HTX Collection once the Pandemic of 2020 began and the fitness studio doors had to temporarily close. It didn't take long before they got the ball rolling. Despite the many challenges of the 2020 global pandemic, the extra time and new-found drive for a creative adventure motivated Darby and Tara to launch online by June of 2020.
Since the initial launch of The HTX Collection, the company has grown and added many new styles and products. From the original logo and "HTX" tops, the styles and designs evolved to all-things Houston and Texas vibes! Hats, stickers, and can coolers were added to the mix as well as fun, on-trend styles.
Thanks to the support and exposure within the amazing community, The HTX Co. styles can be found in more than 5 boutiques and stores. The brand's growth allowed Darby and Tara to hire The HTX Collection's first 3 employees just one year after launching!
The HTX Co prides itself on being a local, women-owned small business, and being very involved and connected to the community we live and operate in. You can shop in-person at local artisan market's in many areas around Houston! If you don’t already follow @thehtxco, go check it to be in-the-know of the next upcoming events, sales, and giveaways! Stay connected <3